Legal

Terms of Use

Last updated: 24 September 2026

Acceptance of these terms

By using this website (upull.ai), you agree to these Terms of Use. If you don't agree, please don't use the site. These terms apply to the website only — any actual consultancy engagement with uPull.ai Ltd is governed by a separate signed contract, not by these website terms.

What this site is (and isn't)

This site is informational marketing material describing uPull.ai's consultancy services, case studies, and the AI Readiness Assessment self-assessment tool. Nothing on this site constitutes:

The AI Readiness Assessment in particular is a self-assessment tool intended to surface discussion points for your board or IG team. It does not replace a DPIA, DCB0160 clinical safety case, DTAC submission, or equality impact assessment, and your score should not be relied on as a substitute for professional assurance.

Intellectual property

The uPull.ai name, logo, and the content of this site (text, design, and the readiness assessment methodology) are the property of uPull.ai Ltd or its licensors, unless otherwise stated. You may view and print pages for your own personal or internal organisational reference; you may not reproduce, republish, or use our content or brand for commercial purposes without our written permission.

Acceptable use

You agree not to:

Third-party links

This site links to third-party resources (for example, NHS England publications, Web3Forms, and social platforms). We're not responsible for the content or practices of third-party sites, and a link doesn't imply our endorsement of everything on it.

No warranty and limitation of liability

This site and its content are provided "as is". We take reasonable care to keep it accurate and available, but we don't guarantee the site will be uninterrupted, error-free, or fit for any particular purpose. To the fullest extent permitted by law, uPull.ai Ltd excludes liability for any loss or damage arising from your use of this website, except where that liability cannot be excluded by law (for example, liability for death or personal injury caused by our negligence, or fraud).

Changes to the site or these terms

We may update this site and these terms at any time. The date at the top of this page shows the last revision.

Governing law

These terms are governed by the laws of England and Wales, and any dispute relating to them is subject to the exclusive jurisdiction of the courts of England and Wales.

Contact

Questions about these terms: support@upull.ai.